08 Jan
TV Guide had one of the best schwag giveaways at the CES. The CES Survival Guide linked right into their product with the verbage “Navigating CES is kind of like navigating TV today. It can be very overwhelming.” The only problem with the kit was that it was big and bulky. Most people scooped the treats inside and ditched the box. So what did TV Guide do? They branded the treats too. Very clever.
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on Tuesday, January 8th, 2008 at 6:00 am and is filed under Marketing.
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